Branding is bonding ...

Coca~Cola. Nike. Google.

Oprah. Dr. Phil.

What success principle do these 6 'entities' use that can quickly help you build your business?

I'll answer this question in a second, but first.

Here, check out the ONLY 3 ways to grow a business.

1) Get more customers - 'customer acquisition'

2) Increase the size of the transaction - 'upsell'

3) Increase the frequency of purchase per customer

Ok, got that? It's very important. Great.

Onward.

Here's a concept that took me a while to 'get', but once I did it opened my eyes to great wealth building possibilities.

What do those 6 'entities' have in common?

They're all there own BRAND.

Yes, whether they're an individual personality, Ex. Oprah, or a company, Ex. Nike, both of them are their own brand and you know who else is?

YOU.

Yes, you.

I find that most home based entrepreneurs and small business owners don't realize that they are their own BRAND.

Yes, how people perceive you and your business says a ton about whether they'll do business with you. (Especially for their 2nd purchase from you.)

Branding is bonding.

Branding is about 1 to 1 relationships.

Branding is about becoming valuable to your target market.

Branding is feeling.

Have you ever thought of yourself as a brand?

I mentioned the 3 ways to grow a business above because if people like you, trust you, and you help them, you'll get an increase in all 3 ways.

An increase = more money in your pocket.

One of branding strategies I suggest is sending 'thank you' postcards or 'Happy Birthday' cards to people in your world.

Yes, it's a simple strategy but it says a ton about you.

Oprah, Dr. Phil, and Nike all know that everything they do helps or hurts their brand and so should all of us.

Ask yourself:

What is my brand?

How would others describe myself and/or my business?

How can I improve my brand?

We're ALL 'The Brand Called You'.

If it's a new idea for you, think about it because it can help you short and long term.

Speak soon.

Mike